Some things don’t change on the ever changing web and content writing is one. The same advice as years ago still holds true. Understanding your target audience and developing content that engages them is the way to a successful internet presence. Yesterday in my reading I came across an article at Search Engine Watch on things to avoid. How it rings true! Take note to avoid the following!
5 Content Marketing Myths That Need to Die
Myth 1: Content Marketing is Easy (Compared to Other Forms of Promotion)
Myth 2: Content Marketing Doesn’t Take Much Time
Myth 3: Content Marketing can be Automated – Set it and Forget it
Myth 4: Content Marketing is Inexpensive
Myth 5: Content Marketing can be Handled by the Intern
Content writing should be viewed as a constant process. Working towards getting existing consumers to return and attracting new consumers through the various channels available. Developing graphics along side the written word is equally important, and for humans possibly more important. Video is the most stimulating and interacted content on social media platforms. Reviewing the effectiveness of your content by analysing your visitor traffic will lead you to refining your content development for yet greater success.
Read the full article for useful illustrations on what not to do. As with anything in life; if you want a good end result you have to put effort in. The idea that many businesses running websites have is that as it is on a computer it will be quick, easy and cheap. A computer is just a tool. Nothing magical. Rubbish in Rubbish out!
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