Find your domain.
Every day in the UK thousands of domain names are registered. If your company identity and brand is important to you then you should reserve your domain name.
Order Your Domain Name
Pembrokeshire Online Ltd is a Nominet registrar. All .uk domains registered by us on your behalf are subject to Nominet’s terms and conditions. You are the registered owner of your domain name and can transfer it upon termination of our agreement to another Internet service provider where a transfer fee of £20 per domain name is applicable.
FREE domain name if you choose to host with Pembrokeshire Online.
If you wish to host your domain elsewhere you can still register with us, .uk domains £15 per year all other TLD’s £30 per year.
Tips on choosing your domain name
Brainstorm 5 Top Keywords
When you first begin your domain name search, it helps to have 5 terms or phrases in mind that best describe the domain you’re seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you’re launching a mortgage related domain, you might start with words like “mortage, finance, home equity, interest rate, house payment” then play around until you can find a good match.
Make the Domain Unique
Having your website confused with a popular site already owned by someone else is a recipe for disaster. Never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain.
British? Choose Dot-co.uk Domain
If you’re not concerned with type-in traffic, branding or name recognition, you don’t need to worry about this one. However, if you’re at all serious about building a successful website over the long-term, you should be worried about all of these elements, and while directing traffic to a .com, .net or .org is fine, owning and 301’ing the .co.uk is critical. Search engines give priority to country specific URLs, so if you are mainly doing business in the UK it is better to choose a .co.uk extension
Make it Easy to Type
If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you’ve lost a good portion of your branding and marketing value.
Make it Easy to Remember
Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. You don’t want to be the company with the terrific website that no one can ever remember to tell their friends about because they can’t remember the domain name.
Keep the Name as Short as Possible
Short names are easy to type and easy to remember (the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on business cards and other offline media.
Create and Fulfill Expectations
When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there. For example domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com. Domains like Monster.com, Amazon.com and Zillow.com required far more branding because of their un-intuitive names.
Avoid Copyright Infringement
This is a mistake that isn’t made too often, but can kill a great domain and a great company when it does. To be sure you’re not infringing on anyone’s copyright with your site’s name, visit ipo.gov.uk and search before you buy.
Set Yourself Apart with a Brand
Using a unique moniker is a great way to build additional value with your domain name. A “brand” is more than just a combination of words, which is why names like mortgageforyourhome.com or shoesandboots.com aren’t as compelling as branded names like bankrate.com or lendingtree.com. SEOmoz itself is a good example – “SEO” does a good job of explaining the industry it is in and creating expectations, while “moz” gives a web association, and an association with being free, open, and community-driven.
Reject Hyphens and Numbers
Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type.
Don’t Follow the Latest Trends
Website names that rely on odd mis-spellings (like many Web 2.0 style sites), multiple hyphens (like the SEO-optimized domains of the early 2000’s), or uninspiring short adjectives (like “top…x,” “best…x,” “hot…x”) aren’t always the best choice. This isn’t a hard and fast rule, but in the world of naming conventions in general, if everyone else is doing it, that doesn’t mean it’s a surefire strategy. Just look at all the people who named their businesses “AAA… x” over the last 50 years to be first in the phone book; how many Fortune 2000’s are named “AAA company?”