Keywords are dead!

I have been reading over the last few days about the latest change at Google Central. This involves all in SEO. Being rolled out are https returns.

What does that mean?
In your analytics packages you will no longer see how your page showed up for search terms, nor which terms are driving traffic to your site from Google organic listings. Instead you will see “not provided

When searches are encrypted, search terms that are normally passed along to publishers after someone clicks on their links at Google get withheld. In Google Analytics, the actual term is replaced with a “Not Provided” notation.

A number of industry websites are writing articles on this matter for example:

MarketingLand Here Comes “100% Not Provided,” As Google Begins Encrypting All Non-Paid Searches

SearchEngineLand Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks

SearchEngineLand Google’s Plan To Withhold Search Data & Create New Advertisers

Why no keywords provided?  different theories exist:

“How do you convince a bunch of publishers to buy ads on your service? If you’re Google, how about withholding data from those publishers about how people are finding their sites, as a way to drive them into your ad system? I don’t think Google planned for this to happen. But that’s the end result, in what could be called the “Not Provided” scheme.”

“Done To Block The NSA?
The first is the whole US National Security Agency spying thing. In June, Google was accused of cooperating to give the NSA instant and direct access to its search data through the PRISM spying program, something the company has strongly denied. That hasn’t saved it from criticism.”

How to get round?

Terms can still be viewed within Google Webmaster Center, but only the top 2,000 terms per day and only going back for 90 days (to be increased to a year). Better than nothing but you have to drill down for each term.

And here is a guide:

SearchEngineWatch Google ‘(Not Provided)’ Keywords: 10 Ways to Get Organic Search Data

 

Keywords not provided

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