Having a responsive design website that displays across multiple devices is a must for a modern web business. The use of mobile devices can account for 1:4 of your visitors.
We at Pembrokeshire Online are going to be reviewing our advertising sites over the winter. Whilst our sites do function across multiple devices we wish to improve the experience of our visitors choosing to use mobile devices. Treating a website as being constantly a “work in progress” is the best way of maximising return on investment. Content needs to be revised to suit the needs of the ever changing customer. On the technical side, new trends and guidance needs to be followed.
There are many resources on the web to help you learn about responsive design.
As a starter try: Responsive Design: Getting it Right A handy primer to illustrate the main parts when developing a responsive design website.
As with anything that works in a number of ways some compromises may need to be made, but with care and thought these can be minimised. For me the anatomy of a responsive design is the most important to explain to clients. Everything is on a grid system. The base sizes determine the number of devices that the site can be optimized for.
If you have a CMS website such as WordPress be sure to choose a responsive design and then take care to ensure your images scale and test carefully on as many devices as you feel necessary. As with all successful projects, planning, design, implementation and testing need to be repeated and revised periodically to ensure success.
If you want to read more about responsive design try:
Responsive Web Design: What It Is and How To Use It (slightly dated)
For a consultation on transforming your website to a responsive design contact us.
Effective web sites with Pembrokeshire Online
Contact us for a free website review. We are able to offer experienced advice on all aspects of website design, online marketing, advertising campaigns utilising pay per click, analytics and social media.