Advice from Google Analytics Tips newsletter:
Getting people to your site is just the beginning. Keep an eye out for these three visitor behaviours to see whether people stay engaged once they arrive:
How often they hit the Back button
Your bounce rate shows you how many people click the Back button on your site. Aim for lower bounce rates on your most important pages.
How long they stick around.
Keep an eye on visit duration to know how long visitors stay on your site.
Whether they’re coming back for more
Offer updated content based on how many new vs. returning visitors you see coming to your site.
Watch these metrics across all reports to see if your most important pages are delivering. You might be surprised at some of the insights you’ll discover.
Need help with understanding your analytics? Sign up for our Google Analytics service. Individual account tailored to your needs – ask for details.
Here are 6 reasons why SEO should continue to be a priority in your digital marketing mix:
1. Every day there are one billion Google searches performed worldwide and that number is not decreasing.
2. 100% of searchers look at the organic side of search (the left-hand side).
3. 85% of searchers will click on the organic side of search over paid.
4. The average click-through rate (CTR) for the top organic search position in Google is approximately 36%, while the CTR for the top paid search position in Google is just 2%.
5. The average CTR for organic search results on page one of Google is approximately 8%, versus only 2% CTR for paid search ads.
6. Organic search is the #1 lead conversion tactic outranking email
marketing and paid search.
Review the Technical SEO Foundation & Fundamental’s checklist. Note this foundational tier accounts for approximately 10% of the overall SEO effort.
Checklist: Technical SEO Fundamentals & Foundation
Setting up robots.txt, 301 redirects, sitemap, title tags, etc.
Configuration and cross-referencing of a blog presence and social accounts including: LinkedIn, Twitter,
Facebook, YouTube, Pinterest, Google+ and any other industry-specific social media or sharing sites.
Implementation of social sharing icons throughout the main website and blog sites.
Backlinking from respected industry and local directories.
Setting up Google Places listings.
Understanding web page load time and server details that may affect rankings.
The Keyword & Competitive Research and Optimized Content Marketing Plan tiers account for 80% of the overall effort!
Every organization that starts an organic search optimization process has a “keyword gap.” This is defined as the gap between the keywords you believe your organization should be found for in the search engines versus the keywords your prospects are actually using to try to find the products and services you sell.
Before you start writing content for your optimized content marketing strategy you need to close your keyword gap. This is important because keywords are at the core of every organic search strategy. Coincidentally, at the core of Google’s organic search algorithm is relevance for keywords.